Quietly exceptional dentistry.

A private dental studio in a Georgian townhouse in Marylebone. One chair, one dentist, one patient at a time.

Our philosophy

Most people don't fear the dentist. They fear being rushed. So we built a practice around time: hour-long first visits, a chair that is never double-booked, and a dentist who explains everything before touching anything.

01 — Treatments

Everything your smile needs, under one arch.

  • 01

    Examination & hygiene

    A 60-minute first visit with digital X-rays, a full oral cancer screen and a hygienist who never hurries.

    from £150
  • 02

    Invisalign aligners

    Clear aligners planned on a 3D scan, so you can see the finished smile before you begin.

    from £3,900
  • 03

    Composite bonding

    Chips, gaps and edges sculpted by hand in a single visit. No drilling of healthy tooth.

    from £320 / tooth
  • 04

    Porcelain veneers

    Hand-layered ceramics from our Harley Street laboratory, shade-matched under natural north light.

    from £1,250 / tooth
  • 05

    Dental implants

    Guided placement using a CT scan and a printed surgical guide, for a tooth that looks and feels your own.

    from £3,400
  • 06

    Whitening & emergencies

    Professional at-home whitening, and same-day appointments for pain, swelling or a broken tooth.

    from £395
Dr Sergei, principal dentist at Hale, smiling with his arms crossed
Dr Sergei · Principal dentist

02 — The dentist

One dentist. One chair.

Sergei sees every patient himself, from the first conversation to the final check of a finished smile. No hand-offs and no rotating associates: the dentist you meet is the dentist who treats you.

His work is quiet by design: restorations you can't spot, aligners nobody notices, and advice that sometimes means doing less, not more.

Years in practice
15
Smiles completed
4,200
Minutes, first visit
60
Patient at a time
1

03 — Your visit

Four steps, no surprises.

  1. I

    Conversation

    We start with coffee, not a drill. Tell us what bothers you, what you'd like to change and what worries you.

    20 min
  2. II

    Scan & plan

    A 3D intraoral scan and low-dose X-rays. You leave with a written plan, options and every fee in writing.

    40 min
  3. III

    Treatment

    Unhurried appointments with noise-cancelling headphones, a ceiling screen and sedation if you'd like it.

    As needed
  4. IV

    Aftercare

    A direct line to Sergei for a week after treatment, and reviews booked before you reach the door.

    For life

04 — Fees

Clear fees, agreed in writing.

Hale Membership

£29/ month

  • Two examinations a year
  • Two hygiene visits a year
  • 10% off all treatment
  • Priority emergency appointments
Become a member
Treatment fees
New patient consultation£150
Hygiene visit£115
White fillingfrom £195
Composite bondingfrom £320
Porcelain veneerfrom £1,250
Invisalignfrom £3,900
Single implant & crownfrom £3,400

0%

Interest-free finance over 12 months on treatment above £1,000.

05 — Kind words

From people who used to dread this.

“I hadn't seen a dentist in nine years. Sergei didn't lecture me once. He just explained, and waited until I was ready.”
Patient · Invisalign · 2025
“The bonding is so natural my own sister asked if I'd just been on holiday.”
Patient · Composite bonding · 2026
“Broke a crown on a Sunday. Seen at nine on Monday, fixed by ten.”
Patient · Emergency · 2026

06 — Questions

Good to know.

I'm a nervous patient. Can you help?

Most of our patients arrive nervous. We agree a stop signal before we start, explain each step, and offer oral or IV sedation for longer treatments.

Do you accept dental insurance?

We are a private practice and work with Bupa, AXA Health and Vitality. We'll give you an itemised invoice to claim back directly.

Can I be seen the same day?

We keep two appointments free every weekday for emergencies. Call before 10am and we will almost always see you that day.

Is the studio accessible?

Our treatment room is on the ground floor with step-free access from the street. Please let us know if you need anything else.

07 — Book

Begin with a conversation.

Leave your details and we'll call within one working day to find a time that suits you. Prefer to talk now? 020 7946 0000

I'm interested in

We reply within one working day.